The Daily Mail reported recently that over the past few years the trend for sending ‘Happy New Year’ texts has been getting increasingly earlier, with the majority of revelers sending greetings to their loved ones well before the chime of midnight. In 2011, according to research carried out by Tesco Mobile, traffic peaked at 7.02pm.
This is partly down to the trend of 'broadcast text messaging' – sending the same text to your whole address book. It may also be because of the recession. People are opting for smaller celebrations with a lot staying at home to save money. As a result they're not staying up so late, so the calls and texts are getting earlier and earlier.
Fear of forgetting to call at midnight and concerns over whether loved ones will already be in bed at 12am also played a part in the trend for getting well wishing done by early and by text.
The person we are most likely to call hasn't changed though. When it comes to that one person we must wish a Happy New Year, eight in ten of those surveyed said when it came to New Year well wishing, it was their mum they called, with dad following in second place.
Simon Groves, Chief Marketing Officer, Tesco Mobile said: 'It seems our customers are doing away with the traditional midnight call and are instead texting their Happy New Year messages earlier.
'We have seen this pattern form over the last few years – no doubt in part to the recession meaning festivities have become more low key affairs at home, so revelers are likely to be hitting the sack earlier.'
Who did you call this New Years Eve? Did you send round a group text or were your texts personal and thoughtful?
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